This channel tool was created to overview all of the integrated marketing and communication activities our team developed to grow and support the Weaver brand across digital, trade and retail spaces.

The Gift of Communication workshop connects local nonprofits with members of the International Association of Business Communicators (IABC) for a half day of communications and marketing consulting for a cause. I recapped the event and my experiences in this blog post. (Hint: intense, invigorating and inspiring)

This case study describes how a home builder used a trendy new fireplace to gain a competitive advantage. It was distributed to customers, as part of a larger quarterly eBlast, and promoted in partnership with ProfessionalBuilder.com.

During my time with ATK (now Vista Outdoors), Outdoor Life magazine ranked one of our locations as #6 in it's "Top Towns for Sportsmen." I wrote and distributed a release (more of a profile of this town) touting the good news. This content was also repackaged and distributed this content internally--those members in Lewiston, Idaho sure were proud!

This versatile sales tool was designed to ignite inspiration across the entire Heatilator product portfolio, and showcased updated branding.

This case study was done as part of my graduate corporate communications management course at St. Thomas. The focus of this case was around the strategy of GTCUW's community outreach and partnerships, key stakeholder relationships and applicability across other organizations and industries.

I worked as a marketing and communications consultant with this local design and remodeling firm. This news release aimed for a general increase in awareness and announced a new location. I also reached out to media outlets and gained print placements in the ABC Newspaper, Osseo-Maple Grove Press and Sun Sailor. Three new clients were signed within one week after this announcement and more than 30 leads were established--a definite 'win' for this small client.

This sales tool was developed to inform and educate customers on the heritage of this flagship brand, and reinforce the brand's key points of difference: design and innovative technology.

This news release announced a completely redone RCBS website, featuring new content and descriptions, an informative how-to video series, and interactive reloading guides. It was a liberating release to write, since it helped promote a web project I was heavily involved in, and signaled completion.

This news release highlighted an informative 15-minute video done with popular shooting sports personality Jim Scoutten on various Federal Premium ammunition choices. The video was shot with HD cameras, showing technical aspects of bullet impact and penetration in unrivaled slow-motion detail. This release was one of the first I did with embeddable video, which greatly aided in distribution and hosting of this content on other media websites. The YouTube views went from approximately 1,200 to more than 40,000 in a few short weeks after posting and distributing. Even a few years later, it's still a pretty cool!

This product brochure for the MEZZO gas fireplace series also unveiled a refreshed messaging tone and brand imagery.